CEO & FOUNDER
Roger Wade is the Founder and ex-CEO of British Street Fashion brand, Boxfresh. After graduating from University, Roger started Boxfresh in 1989. He grew the Boxfresh brand from a market stall, to an International Brand selling in over 12 different countries. In 2005, Roger sold the Boxfresh to Pentland Brands and formed his own Brand Consultancy, Brands Incorporated, specialising in the development, financing and licensing of UK Fashion Brands.
In 2010, Roger founded and created the World’s 1st Pop Up Mall, Boxpark Shoreditch. In 2015 Boxpark launched Boxpark Croydon its first Food and Drink only retail concept, and in 2018 launched Boxpark Wembley, a new Fanzone for Wembley Stadium and Arena visitors. Roger is a creative entrepreneur. He believes that all brands should be special and identifies those special brands/projects and adds values to them. He is passionate about Independent brands, the Future of Retail, and thinking outside the Box!